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Newfangled Studios Kick Off Project Brief
Client
Google
BofA
Staples
Other
Other Client
Project Summary
Live Action
2d Animation
Graphics
High level project description
Start Date
MM slash DD slash YYYY
Deadline
MM slash DD slash YYYY
Budget
Low
Regular
Shoot for the stars!
Deliverables
:30 sec video
:15 sec video
Banner ad
Specs
Descriptor
TEAM
Role
Producer
Creative Director
Creative Director
Art Director
Copy
Animation
Person
First Choice
Second Choice
Third Choice
CREATIVE BRIEF
Who is the brand?
Who is the audience?
Who are their competitors?
What problem is the client trying to solve?
What is the ‘ah-ha!’ moment?
What action do they want the viewer to take at the end of the video?
How do they measure success?
What is the desired length?
Where will it be seen?
Based on these channels, does it need to work without audio?
Is there a media push behind it?
Is there a desired tone?
What are the MUST HAVE key points of the video?
What are the ‘NICE TO HAVE’ key points of the video?
BRANDING & CREATIVE
Branding
Brand Notes
Video References
Creative
Revision Doc
